Portfolio Details

This project, completed by To Be Trending, highlights our skill in delivering high-quality, creative, and impactful digital content tailored to client needs.

Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
April 2025
To Be Trending

Growth Marketing Strategy

Designing and executing comprehensive, data-driven digital marketing campaigns across multiple platforms (PPC, social media, email) focused on maximizing ROI, improving customer acquisition cost (CAC), and boosting brand visibility.

Launched a quarter-long integrated performance marketing campaign for a B2B SaaS product, specifically targeting enterprise clients through LinkedIn advertising, Google Ads, and a sophisticated lead nurturing email sequence.

Accurately attributing conversions across complex, multi-touch customer journeys while simultaneously managing a constrained budget and the ever-changing platform algorithms that impact ad delivery and organic reach.

Implemented advanced marketing attribution models (e.g., U-Shaped, W-Shaped) and leveraged a CRM integration to create highly segmented audience lists, thereby optimizing ad spend and improving personalization.

Key Features

  • Real-time Data Visualization User Role Management Secure Authentication Customizable Dashboards Data Export Options Multi-device Support